Business Texting: How SMS Marketing Drives Customer Engagement
Why SMS Gets Read Most businesses already know that email open rates have declined significantly. Consumers are overwhelmed by inbox volume, and promotional messages are often filtered, ignored, or never seen. SMS marketing offers a fundamentally different dynamic: text messages are opened at rates that consistently outperform nearly every other channel. The practical reason SMS outperforms email for many use cases is behavioral. People check their phones frequently throughout the day, and text messages generate an immediate notification. Unlike a promotional email that sits in an inbox for days, a text is typically read within a few minutes of delivery....
